Emirates Skywards Miles for Arsenal Tickets & Hospitality
Arsenal and Emirates have the longest-running front-of-shirt sponsorship in Premier League history, and the partnership was renewed in August 2023 through at least 2028. That means Arsenal's home will continue to be called Emirates Stadium, and the associated hospitality relationship that flows into Emirates Skywards Exclusives keeps going as well.
If you are an Arsenal fan sitting on a Skywards balance, this is the cleanest loyalty-program path to Emirates Stadium access I have found. New to redeeming miles by bidding? How point auctions work covers the format first, and the Emirates Skywards program page tracks what is live and what has closed. Here is the full breakdown.
The partnership scope
Emirates signed its landmark Arsenal deal in 2004, covering stadium naming rights from the ground's 2006 opening and front-of-shirt branding from the 2006 to 2007 season. The current extension runs through at least 2028, covering:
• Shirt sponsorship (Emirates logo on Arsenal home and away kits)
• Stadium naming rights (Emirates Stadium)
• Hospitality partnership (Emirates-branded spaces within the stadium)
• Travel tie-ins for Arsenal's global travel needs
• Skywards loyalty program integration, the piece that matters most for PointAuctions.com readers
What Skywards Exclusives surfaces
Emirates Skywards Exclusives (`exclusives.skywards.com`) regularly lists Arsenal-related packages. The core tiers, with starting prices observed as of July 2026:
| Tier | Starting price | What you get |
|---|---|---|
| General Admission (GA) | ~10,000 Skywards Miles | Standard stadium seating, basic matchday access |
| Hospitality Suite | ~60,000 Skywards Miles | Hospitality entrance, food and beverage, complimentary bar, pre-match and half-time access |
| Premium box / suite | ~150,000+ Skywards Miles | Executive-box and suite-level seats for signature fixtures |
Bigger matches (derby games, Champions League nights) price higher, and the premium figure is a ceiling for signature fixtures rather than a fixed tier price. Season-ticket-equivalent bundles surface occasionally, though these are infrequent and typically come through invitation rather than open auction. Treat every number above as a starting point and check the live listing for the exact package and what is included.
What the hospitality tier includes
• Designated hospitality entrance (separate from general turnstiles)
• Food and beverage package, multi-course dining or lounge-style catering depending on the specific suite
• Complimentary bar
• Comfortable seating with a strong view of the pitch
• Pre-match and half-time hospitality access
CPP math across tiers
What a Skywards Mile is worth depends entirely on how you spend it. Premium-cabin Emirates flight awards can deliver 1.5 to 2.5+ cents per mile. Arsenal tickets play out differently. The figures below are a sanity-check against retail face value, not a cash price for the lot.
| Tier | Miles | Rough retail | Sanity-check CPP |
|---|---|---|---|
| GA ticket | 10,000 | 40 to 100 GBP (~60 USD) | ~0.6 cents/mile |
| Hospitality | 60,000 | 250 to 500+ GBP (~350 USD) | ~0.6 cents/mile |
| Premium box | 150,000 | 800 to 1,500 GBP (~1,200 USD) | ~0.8 cents/mile |
The pattern holds across the tiers: Arsenal hospitality is a reasonable redemption on cents-per-mile terms, but it does not throw off the outsized returns some other loyalty experiences do. For Arsenal fans, the value here is access, not arbitrage.
Our cents per point guide has the framework, and for how Emirates stacks up against other experience programs on raw value, see which loyalty programs have the best experience auctions.
The auction-vs-BIN question
Skywards Exclusives uses both fixed-price Buy-It-Now and open-format English auctions for Arsenal tickets. The format choice varies:
• Common fixture GA: typically BIN at a fixed price
• Rivalry fixtures (Tottenham, Manchester City and United): often auction format with higher final clearing prices
• Champions League matches: frequently auction, especially for knockout rounds
• Hospitality and premium-box packages: mixed, some BIN, some auction
For auction-format listings, Skywards Exclusives uses proxy max bidding and debits points automatically on a win, and a bid placed in the final 60 seconds extends the close by another 60 seconds, per the Skywards Exclusives FAQ. Set an honest maximum early rather than planning a buzzer play.
A winning auction bid is binding. Skywards Exclusives debits your miles automatically the moment you win, so only bid a maximum you are genuinely willing to spend and can travel for. Match dates are fixed and hospitality packages rarely include travel or accommodation, so a win you cannot use is miles gone.
Why this is UK-market-concentrated
Emirates Skywards has global reach, but the Arsenal Exclusives listings skew toward the UK and Emirates-served destinations. For US-based Skywards members, Arsenal tickets are possible but complicated:
• Match dates are fixed; you need to be in London for the specific fixture
• Positioning flights to London on Emirates are themselves a miles-redemption consideration
• Hospitality packages typically don't include travel or accommodation
For UK-based Skywards members, or anyone planning a London trip around a home fixture, the math is much cleaner. For pure-US bidders, you are stacking a points-based ticket win on top of a self-funded travel plan, so price the whole trip, not just the lot.
Timing considerations
The Arsenal Premier League season runs August through May. Skywards Exclusives listings surface through the season:
• August to September: early-season fixtures, often fewer high-demand matches
• October to January: mid-season, including derby games and the Champions League group stage
• February to April: business end of the season, FA Cup rounds, UCL knockouts
• April to May: title-deciding fixtures, highest demand
Season-specific listings typically appear 4 to 8 weeks before each match.
What Arsenal lots have actually cleared at
Verified Arsenal closing prices are still thin in our archive, because Skywards runs these fixtures in seasonal batches. The Emirates football closes we have verified so far are a useful comparable: the two we captured, a pair of Chelsea vs Manchester City mascot experiences, each cleared at 80,000 Skywards Miles (verified as of July 2026). That sits well above the 60,000-mile hospitality starting point, which is the pattern to expect once a marquee Arsenal fixture draws real bidding. As more Arsenal lots close, they will appear below.
Other Emirates football partnerships
Beyond Arsenal, Emirates also has current sponsorship relationships with:
• Real Madrid (current shirt sponsor through 2031)
• AC Milan (current front-of-shirt sponsor)
• Olympique Lyonnais (current shirt sponsor through 2030)
• Benfica (current shirt partner)
• Collingwood Football Club (AFL partnership)
Note that Emirates' Champions League involvement is only through these club shirt deals; the competition's own official airline partner is Qatar Airways.
Skywards Exclusives surfaces packages for some of these teams too, though Arsenal is the most consistently listed and highest-volume across the platform.
The bottom line
Arsenal fans with Emirates Skywards Miles have one of the cleaner loyalty-to-matchday redemption paths in any airline program. The partnership runs through 2028, the Exclusives listings are consistent across the season, and the tier structure (10,000 GA, 60,000 hospitality, 150,000+ premium) gives you genuine choice at different balance levels.
If you have Skywards Miles and you follow Arsenal, or you are building a London trip around a specific fixture, check Exclusives early. Skywards runs Arsenal tickets in batches through the season, so the slate rotates and an empty page today does not mean an empty page next month.
Browse the live Emirates Skywards listings to see what is currently open. To ground your expectations, you can see what past loyalty-auction lots actually cleared at in the closed-auction archive, and how each program's market tends to behave in the closed-auction data by program.